OSH Goes back to Basics
It’s back to basics for the hardware store that for decades has been known as OSH, as the San Jose-based retailer tries to distinguish itself from big-box stores. That means an increased emphasis on customer service, hardware and home decor, said Tom Carey, a senior vice president for Orchard Supply Hardware.
“Hardware is a tough business, and in this competitive environment, you must differentiate yourself,” said Patricia Edwards, chief investment officer and analyst with Trutina Financial. “The better alternative for Orchard is to play more to the individual consumer.”
That especially makes sense, given the wide reach of Home Depot and Lowe’s.
(As reported by MercuryNews.com)