BJ’s Delivers the Right Product at the Right Price

Knowing what consumers want and how much they are willing to pay is the type of intelligence that keeps retailers in business.
Looking to offer a more targeted and competitively priced assortment, BJ’s Wholesale Club is rolling out the price suite from merchandise optimization technology provider Revionics. The management and price optimization solutions will help improve customer-centric prices while taking the competitive landscape into account. The retailer will also use the application to help align brand and size parity among its single and multipack products.

Lowe’s Sees Future in Holograms

Lowe'sLowe’s Companies Inc. is expanding its use of augmented and virtual reality to help customers truly “visualize” home improvement projects.

Lowe’s is partnering with Microsoft to let shoppers use Microsoft HoloLens  augmented reality headsets to view 3-D representations of kitchen remodel design elements in empty in-store showrooms. In select pilot stores, HoloLens lets customers visualize realistic, scale-size, interactive holograms of options for kitchen cabinetry, countertops, appliances and features like backsplashes. Customers can also instantly adjust finishes and options, as well as share design ideas online. A miniature hologram kitchen allows for a bird’s eye perspective of the project.

Read the article as reported by HBS Dealer