Lowe’s Companies Inc. is expanding its use of augmented and virtual reality to help customers truly “visualize” home improvement projects.
Lowe’s is partnering with Microsoft to let shoppers use Microsoft HoloLens augmented reality headsets to view 3-D representations of kitchen remodel design elements in empty in-store showrooms. In select pilot stores, HoloLens lets customers visualize realistic, scale-size, interactive holograms of options for kitchen cabinetry, countertops, appliances and features like backsplashes. Customers can also instantly adjust finishes and options, as well as share design ideas online. A miniature hologram kitchen allows for a bird’s eye perspective of the project.