Full speed ahead at Orchard Supply Hardware

Source: HBS Dealer

Orchard Supply Hardware is still marching toward its expansion goal of 100 stores and $1 billion in sales by 2017. And the San Jose, California-based retailer with deep Golden State roots has learned a thing or two during its journey, according to president Bob Tellier.

The 76-store chain is actively upgrading its fleet into a shopper-friendly “neighborhood format” while finding a comfortable home in various urban locations.

In the North Beach neighborhood of San Francisco, Orchard Supply transplanted its 35,000-sq.-ft. store format that — with the help of a catwalk joining two separate buildings — fits into the neighborhood with a full assortment and limited architectural disruption.

“We’re not leveling city blocks to do it; we’re doing creative work,” Tellier said.

That opening followed a new store in Portland, Oregon, built in a former bowling alley, and using remnants from the lanes as store decor that preserves the history of the neighborhood. The company also expanded in La Brea neighborhood of Los Angeles.


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At Orchard Supply, two robots hit the floor

Lowe’s Innovation Labs will introduce two autonomous retail service robots in an Orchard Supply Hardware store in midtown San Jose, California, during the upcoming holiday season to study how robotics technology can benefit customers and employees. Called OSHbot, the robots will assist customers to navigate stores by directing them to specific products and providing real-time information about product promotions and inventory.

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Mahurin out at Orchard Supply

Steve Mahurin has left Orchard Supply Hardware, where the veteran home improvement merchant and retail industry executive held the title Chief Retail Officer.

According to the San Jose, Calif.-based retailer, Mahurin’s position was eliminated as the company transitions to a focus on operations and expansion.

“Steve was instrumental in helping us launch the vision and the brand,” said Bob Tellier, Orchard’s senior VP of merchandising. “Our needs now are in the areas of operations and execution, and that’s where we are focused.”


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Sears set to spin off Orchard Supply stock on Friday

Stock in Orchard Supply Hardware Corp.    will be distributed on Friday to Sears Holdings Corp.    shareholders as the venerable chain becomes independent once more.

Regular trading will begin Tuesday in the Class A common stock and Series A preferred stock shares of Orchard, an 89-store retail hardware chain based in San Jose, which will be on the Nasdaq stock market under the “OSH” ticker symbol.

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(as reported by Silicon Valley Business Journal)

OSH Goes back to Basics

It’s back to basics for the hardware store that for decades has been known as OSH, as the San Jose-based retailer tries to distinguish itself from big-box stores. That means an increased emphasis on customer service, hardware and home decor, said Tom Carey, a senior vice president for Orchard Supply Hardware.

“Hardware is a tough business, and in this competitive environment, you must differentiate yourself,” said Patricia Edwards, chief investment officer and analyst with Trutina Financial. “The better alternative for Orchard is to play more to the individual consumer.”

That especially makes sense, given the wide reach of Home Depot and Lowe’s.

(As reported by MercuryNews.com)

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Sears spins off Orchard Supply

Sears Holdings Corp. said Thursday that it plans to spin off its Orchard Supply Hardware Stores Corp. business as a separate, publicly traded company.

The department store retailer said in a filing with the Securities and Exchange Commission on Thursday that it believes the chain, which runs 89 stores in California, will generate more value for shareholders as a standalone company. Sears shareholders will own 80 percent of Orchard, and the remaining 20 percent will be held by Ares Management LLC. ESL Investments, the Edward Lampert-run fund that also is Sears’ majority shareholder, will be Orchard’s biggest owner.

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Mahurin’s Moves to Orchard Supply Hardware

Steve Mahurin, the former Home Depot and True Value Co. merchandising executive, will take over as the senior merchant at San Jose, Calif.-based Orchard Supply Hardware. Mahurin’s appointment as executive VP and chief merchandising officer takes effect May 2. He will replace Steve Olsen, who has been named senior VP and chief strategy officer for the California hardware chain. Both men will report to Mark Baker, who was named CEO earlier this year.

(As reported by Home Channel News)

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Orchard Supply Hardware Appoints Mark Baker President and Chief Executive Officer

SAN JOSE, Calif.–(BUSINESS WIRE)–Orchard Supply Hardware, a leading regional home improvement retailer operating 89 full-service home and garden stores in California, announced today that it has appointed Mark Baker as its President and Chief Executive Officer. As previously announced last December, the company undertook a thorough search process and selected Mr. Baker based on his extensive leadership and merchandising experience within the home improvement retail industry. Mr. Baker will also join the Orchard Supply Hardware Board of Directors.

“Mark brings a wealth of expertise in leading home improvement retail companies, and we are excited to welcome him to our team at Orchard Supply Hardware,” said William Crowley, Chairman of Orchard Supply Hardware’s Board.

“Under Mark’s leadersh…

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Lumber Liquidators hires OSH president as new COO

Lumber Liquidators has appointed Robert Lynch to be president and chief operating officer for the hardwood floor retail company. Lynch’s impressive resume includes top financial posts with Orchard Supply Hardware, The Home Depot, Accenture Consulting and Ernst & Young. Lynch will be overseeing several divisions that include merchandising and supply & chain store operations…Read More

Circular of the Week

Orchard Supply Hardware is rolling out a thrifty ad campaign by offering its customers products in dollar themed categories. The campaign titled, “By George, it’s Dollar Days”, is meant to appeal to its economically saving consumers by featuring items ranging from $1 to $15. Along with the dollar campaign rollout, the California based hardware store will be offering 20% to 75% discounts to its big-ticket items such as beach chairs and umbrellas…Read More