Amazon Dreams Up a Sale in a Calendar Bursting With Them

As seen in the New York Times:


Rollback. Doorbuster. Blowout prices. Do those words mean anything anymore?

Even Black Friday is fast getting lost in the blur of perpetual discounts as some of the nation’s biggest retailers go head-to-head Wednesday in a new midsummer event — yet another addition to an annual sales calendar packed with sales, sales and more sales.

Amazon, the online juggernaut that has been upending brick-and-mortar retailing for years, set off the latest sales frenzy by announcing a sale for the site’s 20th anniversary on Wednesday. Its AmazonPrime Day, meant to attract more shoppers to its $99 free-shipping membership plan, promises “more deals than Black Friday.”

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